In early January 2026, Seeson, a contemporary eyewear brand rooted in thoughtful design and Vietnamese sensibility, collaborated with Aiii House Saigon for an intimate culinary event celebrating Vietnamese identity and craftsmanship. Seeson, founded with a focus on minimalist eyewear design, operates flagship stores in Hanoi and Ho Chi Minh City and has quickly become a notable local design label in Vietnam.

Conceived as a private dinner to honor both Seeson’s ongoing journey and the shared values of creative expression, the evening brought together close associates, collaborators, and friends of the brand. Under the direction of Chef Alain Pham, Aiii House Saigon crafted a bespoke menu that reflected the event’s theme: a celebration of Vietnam’s rich culinary heritage, locally sourced ingredients, and a hospitality philosophy that bridges tradition with contemporary refinement.

Rather than a traditional set banquet, the dinner unfolded as a seamless conversation between cuisine and community. Each dish was designed to complement the spirit of the occasion - simple yet expressive, rooted in Vietnamese culinary narratives, and presented with the precision of a chef who deeply respects origin and technique. The menu’s progression highlighted regional flavors and textures, inviting guests to experience familiar ingredients in thoughtfully reimagined forms.

The collaboration served as an example of how Aiii House Saigon partners with creative communities to elevate intimate gatherings into meaningful culinary experiences. By aligning design ethos with gastronomic storytelling, the evening underscored the possibilities of connecting brands through shared cultural values and sensory engagement.