From March 14–16 2025 , Chef Alain Pham and Pastry Chef Trâm Anh partnered with Guerlain to present a bespoke culinary experience that celebrated craftsmanship in both scent and flavor.

Each personalized menu was thoughtfully designed to reflect the brand’s spirit through contemporary Vietnamese cuisine, blending narrative, nuance, and visual artistry.

From concept to execution, the collaboration challenged the team to push boundaries — transforming the dining table into a canvas of sensory storytelling.